Sima was founded in 2020 after identifying a problem in personal care hygiene. Traditional exfoliation tools like loofahs and washcloths harbor bacteria, contributing to skin irritation and infections. This insight sparked a successful countermovement in the skincare industry—a company that prioritizes simplicity and scientific cleanliness in an industry often characterized by unnecessary steps.
Since its founding, Sima has attracted over 120,000 customers across the United States, Canada, the U.K., and Australia. The company’s flagship product is leading the charge: a Japanese-inspired exfoliating towel infused with silver ions that eliminate bacterial growth while maintaining skin integrity.
The Science of Silver-Infused Skincare
Sima’s success lies in integrating silver ions into bamboo charcoal fibers. This textile engineering provides continuous antimicrobial protection, unlike topical agents that wash away after each use. The silver’s antimicrobial properties have been scientifically proven to wipe out 99.99 percent of bacteria, fungus, and mold, as stated on the company’s website.
“We take a science-backed yet natural approach to skincare,” explains Koginsky. “Unlike traditional beauty products focusing only on hydration and surface-level treatment, we recognize that the foundation of glowing, healthy skin starts with the cleanest, safest materials. Our silver-infused technology sets us apart—it’s not just about removing dead skin cells, it’s about ensuring the tools aren’t causing more problems than they solve.”
Sima’s exfoliating towel features a unique hexagonal woven fiber design that provides effective exfoliation while being gentle enough for sensitive skin. The towel’s balanced texture provides thorough cleansing, unlike conventional products. This approach solves what Koginsky calls “the exfoliation paradox,” where effectiveness typically comes at the cost of skin damage, allowing customers to achieve smooth, radiant skin without harsh chemicals or abrasives.
Pure Products, Pure Results
Sima’s product line has expanded beyond its original exfoliating towel to include face exfoliating towels, body washes with activated charcoal, and silver-infused bath towels. The company offers various products like the Core Skin Care Kit, Family Trio Pack, Ultimate Skin Glow Kit, and Essential Hygiene Kit, all designed with the same principles of purity and effectiveness.
Each product adheres to Sima’s philosophy that beauty begins with cleanliness. The company website highlights multiple benefits of their exfoliating towels, including purifying clogged pores, boosting collagen production, removing excess oil, helping skin better absorb other skincare products, evening skin texture, and reducing breakouts. The towels are designed to be effective with or without soap or body wash products, and the company recommends replacing them after 60 to 90 days of use for hygiene maintenance.
Clean for You, Clean for Earth
Sima incorporates biodegradable materials and emphasizes eco-conscious skincare solutions. According to its company values, it focuses on “reducing bacterial contamination, making personal care both safer and more sustainable for consumers and the planet alike.”
“At Sima, we believe that what’s good for your skin should also be good for the planet,” says Koginsky. “We want to create products that not only solve real skincare problems but do so in a way that respects our environment. That’s why we use biodegradable materials whenever possible and design our products to reduce waste. Beauty shouldn’t come at the expense of our planet.”
Now, Sima plans to expand into European markets while continuing to develop skincare solutions. In a world of skincare excess, the company has built a thriving business on the notion that less is more, purity is power, and sometimes the most effective skincare tool is not a cream or serum but a simple towel reimagined through modern science.
