Meet Erica, a former model, athlete and philanthropist with a unique story that weaves together her love for fashion and her passion for horses. Born in Florence, Italy, to a Swiss mother and an Italian father, Erica’s career began at the age of three modeling for Pitti Bimbo quickly making a name for herself by walking in her first fashion show for Giorgio Armani. Her journey took her to Paris, where she worked with Vogue magazine immersing herself in the world of high fashion and opening a door to move to USA.
First in New York City then in LA she began collaborating with iconic American brands, including Tiffany & Co., which selected her as one of the most influential talents for their photo exhibition, ‘Keep On Shining,’ held in Venice during the film festival.
Amidst the glamorous whirlwind of fashion shoots and runway shows, Erica’s greatest passion has always been her connection to nature and animals, particularly horses. This deep-seated love, nurtured by her father, provided her with a much-needed escape from the fast-paced fashion industry. Since she was a little girl, their adventures took them around the globe, traveling to competitions and selecting horses for the show. These moments spent in nature, engaged in the sport of show jumping, became a healing sanctuary for Erica—a time to recharge, connect with her father, and deepen her bond with these magnificent creatures. In this serene world, far removed from the glitz and glamour, Erica found solace and strength.”
“From as far back as I can remember, being around horses has always made me feel at home,” Erica reflects. “Whether it was riding with my family as a kid or spending quiet moments with my horse today, those connections are everything to me. When I’m feeling down or stressed, just being with my horse brings me back to myself. It’s like we breathe together, and in those moments, I find my peace.”
With her background in modeling and editorial work, Erica discovered the power of imagery and storytelling in fashion. “Fashion isn’t just about looking good; it’s about making a statement,” she explains. “Through my work, I realized how important it is to support sustainable brands that care about animals and our planet. I want to use my voice and my platform to inspire my generation to appreciate and protect these incredible creatures.”
Erica is also passionate about the impact of equine therapy on mental health, particularly for young people facing challenges. “It’s been such a rewarding journey to learn how horses can help heal and support us,” she says. “They remind us of the beauty in connection and compassion.”
Erica partnered with The American Wild Horse Conservation (AWHC), a mission that resonates deeply with her values. “I believe in protecting America’s wild horses and burros, ensuring they can roam free and live their lives to the fullest,” she shares, her enthusiasm shining through. “These horses are not just beautiful; they play a vital role in our ecosystems and can help so many people heal.”
Erica also sheds light on the darker side of the fashion industry. “It’s heartbreaking to know that over 1 billion animals, including horses, are lost each year for leather and other products. It’s time for us to change that narrative,” she emphasizes. “We need to raise our voices and advocate for these majestic beings.”
It was during this time that she decided to create her own line, made from natural materials such as linen, silk, and cashmere, all sourced from her hometown of Florence, with Faliero Sarti Woolen Mill specialized since 1949 in production for haute couture working with Chanel, Hermes and Loro Piana supporting local artisans and sustainable.
La Selle, French for “The Saddle,” embodies the spirit of adventure. The phrase “Saddle up” literally means to put a saddle on a horse in preparation for departure, and I’ve always interpreted it as “Get Ready.” La Selle is your essential wardrobe, designed to prepare you for all your upcoming trips and adventures.
This collection is a year-day dream, In today’s fast-paced world, achieving timelessness is a true challenge; however, luxury has evolved to be more about experiences than more possessions. We design dreams, not just clothes, offering timeless style rather than fleeting fashion whether lounging on a boat along the Amalfi Coast or stepping out for a gala in the Riviera, we create an effortlessly casual definition of glamour.
“Erica’s mission is, and always will be, to make a meaningful impact. Through her line, she aims to channel profits into her organizations, dedicating her life to supporting these magnificent and powerful creatures.
In the face of challenges like the California wildfires, Erica is dedicated to protecting the horses affected by the flames. “Together, we can make a difference”
Join Erica on her journey as she merges her love for horses with her passion for fashion, all while making a meaningful impact. Let’s celebrate these magnificent animals and work together to create a sustainable future! For more information, check out the American Wild Horse Conservation and follow their journey on Instagram @freewildhorses.
(Credits: Thank You To Blue Star Equestrian Stable Hairs: Hayley Logan Glam: Daniela Perez Photographer: Gabriele di Martino Video: Steven Sierra)
