Kristina Kajic, CEO and founder of Bella Grace Global and the creator of the InfluencingU platform, has built a career on transparency, education and access. Recently, she has been honored with a 2025 Global Recognition Award for contributing to entrepreneurship and digital leadership in the direct sales industry. Her work continues to set new standards for what modern, inclusive business growth can look like.
The award acknowledges her achievements across leadership, innovation, mentoring, education, research, service and creative development. According to Alexander Sterling, spokesperson for the Global Recognition Awards, “Kristina Kajic’s contributions align perfectly with the values this award celebrates. Her ability to unite technology, products, transparency and human-centered values distinguishes her on the global stage.”
Bella Grace: Luxury Care Made Accessible
Bella Grace boasts high-end, luxury cosmetic products and health supplements that set a new standard in the industry. What distinguishes Bella Grace, however, is Kristina’s strategic decision to manufacture locally in Europe.
With contract manufacturing facilities in Germany, Italy and Poland, Bella Grace’s US-based company can produce products in Europe, which helps them carry out more efficient operations. This approach enables European customers to purchase premium skin care and wellness products at competitive prices.
As a European native born in Croatia, Kristina understands the importance of localization in delivering exceptional value and pricing. Bella Grace’s products align perfectly with the InfluencingU platform, which teaches individuals how to leverage social media while offering a unique opportunity to sell outstanding products.
By combining exceptional products with a well-executed strategy, Bella Grace is poised to revolutionize the luxury skin care and wellness industry.
Rebuilding Trust in Direct Sales
Traditionally, the direct sales industry operated on high-pressure recruiting and convoluted commission structures. Kristina introduced a system focused on performance and skill-building. Since launching Bella Grace Global in 2022 and InfluencingU in 2024, she has made product knowledge and proven success prerequisites for advancement.
“We set out to remove traditional barriers,” explains Kajic. “By focusing on education and accountability, we created opportunities for people who previously saw few viable pathways in this industry. Consumer needs have evolved, and are leading the new modern day direct sales.”
Expanding a Global Sales Model
Kristina Kajic led Bella Grace’s expansion into numerous international markets, significantly increasing its distributor network. From 2023 to 2025, she oversaw the brand’s entry into several European countries through a remote-first strategy. Her team implemented localized campaigns, adapted training tools and deployed mobile-first platforms to accelerate market entry.
These efforts delivered tangible results. Bella Grace’s subscription model maintains a high customer retention rate, while InfluencingU’s AI-powered mentorship system has lowered distributor turnover and improved onboarding success. With this infrastructure in place, the brand offers a replicable model for international growth.
Leading With Intention, Serving With Reach
Kajic treats leadership as an avenue for expanding access. She introduced low-cost training through InfluencingU in underserved communities to give aspiring entrepreneurs from all backgrounds a legitimate starting point. She also prioritizes mentorship through successful influencers and online training in multiple languages, thus ensuring new representatives benefit from experienced guidance from day one.
She also oversaw the development of the platform’s visual identity, interactive content and modular learning structure. These design decisions ensured that training remained practical and engaging for users with various learning preferences and backgrounds.
“We do more than teach sales techniques—we help people express themselves, learn to properly brand themselves, build confidence and design careers with meaning,” says Kajic. “Entrepreneurship becomes personal when it’s also creative.”
Beyond platform development, Kajic is working with academic institutions to certify InfluencingU’s coursework and is evaluating blockchain-backed solutions to streamline global commission payouts.
Reaching the Next Generation of Builders
Kristina Kajic recognized that Gen Z approaches business differently. McKinsey reports that Gen Z’s online purchasing behaviors grow at nearly twice the rate of other generations, highlighting their growing influence in the future of direct selling.
As Bella Grace continues to grow, Kajic remains committed to collaboration with regulators. Officials in Belgium and Germany examined how InfluencingU’s certification model aligns with labor law. Kajic proactively joined the conversation to help define responsible standards for the industry.
“We set the pace by embracing responsibility,” notes Kajic. “Growth must align with ethics, especially when scaling globally.”
Shaping the Future of Direct Sales
Kristina Kajic earned a Global Recognition Award by building a business grounded in integrity, measurable development and scalable access. Bella Grace Global and InfluencingU provide an example of a modern, ethical direct sales model that is built with long-term sustainability in mind.
Through strategic mentorship, thoughtful design and a focus on real skill development, she continues to lead not just a company—but a new conversation about what business success should represent.
When asked about the remarkable success she’s experiencing with Bella Grace, Kajic shared a heartfelt message that embodies the spirit of the brand: “I’m profoundly grateful—for our incredible Bella Grace ambassadors, our supportive customers, and our passionate corporate team. This journey wouldn’t be possible without their unwavering belief and dedication.”
